Survey Shows iPhone Demand Still Strong Even as Samsung Regains Momentum
BETHESDA, MD – January 23, 2015 – A new survey from 451 Research finds Apple demand remains strong even as Samsung regains some of its momentum after taking a hit last quarter.
“This is the highest level of Apple demand ever recorded in our smart phone survey three months after a major new release,” said Andy Golub of 451 Research. “And after a big decline last quarter due to the iPhone 6 and 6 Plus launches, Samsung is beginning to bounce back in planned buying.”
The December survey, conducted by 451 Research’s ChangeWave service, consisted of 4,126 primarily North American respondents and looked at next 90 day smart phone buying plans, along with phablet demand.
Next 90 Days – Smart Phone Demand
Apple continues to hold a big lead among respondents planning to buy a smart phone in the next 90 days, with better than one-in-two (56%) saying they’ll get an iPhone.
While that’s down from the September survey – conducted just as the iPhone 6 and 6 Plus were being released – it represents the strongest level of Apple demand three months after a major new release.
Following declines the last two surveys, Samsung (18%) has regained some momentum – with a 5-pt uptick in planned buying.
Surging Demand for Big Screens
Demand for large screen devices has surged to a new all-time high. The survey shows three-in-five (60%) planned smart phone buyers over the next 90 days prefer a 5 inch screen or larger – a 7-pt jump in phablet demand since September, and double the level 15 months ago.
Samsung continues to lead in this space – with two-thirds (66%) of planned Samsung buyers saying they’re most interested in purchasing a 5” screen or larger device.
But at the same time, interest in purchasing a phablet among non-Samsung buyers (59%) is closing the gap. Apple's recent release of its first phablet device (iPhone 6 Plus) is certainly driving this momentum.
To request more information on the survey, conducted by 451 Research's ChangeWave service, follow this link.
Mobile Payment App Satisfaction
We recently looked at satisfaction ratings among consumers who have used mobile payment apps. Apple performs best, with 59% of those who have used Apple Pay saying they’re Very Satisfied. Square narrowly edges out PayPal for second place, followed by Google Wallet.
Tablet Screen Size Preferences
Although tablets with 9-11" screens remain most popular (48%), our recent survey shows there is continuing interest for even larger screens. Better than a quarter (26%) of planned tablet buyers now say they’re most interested in purchasing an 11” or larger tablet.
Corporate Operating System Preferences
We asked corporate respondents which operating systems they’ll be installing on their new PCs next quarter. One-in-four (26%) say they’ll be installing Windows 8.1 – up 5-pts since August. And while 31% still say Windows 7, this is down 2-pts from previously. Another 13% say they’ll install Mac OS X Yosemite.
Amazon vs. Best Buy
Over the holidays, Amazon reached an all-time ChangeWave high in the home entertainment market, with 54% of respondents saying they’ll shop at Amazon for electronic products over the next 90 days.
ChangeWave Research, a service of 451 Research
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