Customer Willingness to Spend

In the latest Business Trends survey, we asked respondents to rate the current willingness of their existing customers to spend money on their company’s products and services. A total of 46% report their customers have a Green Light to spend (i.e., spending is normal) – unchanged from the previous quarter.

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Promotions Consumers are Interested In

We recently asked consumers about promotional offers they’re interested in receiving from their TV service providers. Half of respondents chose No Equipment Rental Fees (50%) as the single most enticing option – a sign that the fees charged for set-top boxes, routers, etc. are a pain point for consumers.

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Most Important Smart Watch Features

We asked consumers interested in buying a smart watch about the features most important to them in deciding which device to purchase. Extension of Current Phone (68%) ranks first, closely followed by Compatibility with Other Devices(63%), Cost (60%), and Long Battery Life (60%). Other important factors include Size/Portability (56%) and Wireless Connectivity (55%).

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Company Software Spending Plans

After two consecutive upticks business software spending growth is a net 4-pts lower this quarter – but remains at one of the strongest levels of the past four years. Seasonal factors are playing a key role in the downtick this quarter. Since 2006, all but one of our July software surveys have registered either a slowdown or no change in the rate of spending going forward.

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Trend Towards Supplementing TV Services

Our latest Alternative TV trends survey shows a leap in the percentage of consumers paying for a traditional TV subscription AND supplementing it with an alternative service such as Netflix or Amazon. Nearly two-in-five (38%) traditional TV subscribers fit into the “supplementer” category.

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