Consumer Electronics Spending For the Holidays
It's a Monster Holiday Season for Apple

November 18, 2010

Consumer Electronics spending is up for the holidays and will exceed last year according to a November ChangeWave survey of 2,812 U.S. consumers – and much of it is being driven by Apple (AAPL), which is having the most explosive holiday season in its history.

The new ChangeWave survey took a close-up look at home entertainment shopping for the holidays, including consumer demand trends for laptops, desktops, iPads, e-readers and other personal gadgets – along with the biggest winning and losing electronics retailers.

Report Details Include:

  • Overall consumer electronics spending – past two years comparison
  • Changes in planned buying for laptops, desktops and Netbooks
  • A close look at demand for Apple (AAPL), Dell (DELL) and Hewlett-Packard (HPQ) computers
  • Momentum electronics items for the holidays
  • The Apple iPad and emerging Tablet market – including demand for the Research in Motion (RIMM) PlayBook, Samsung Galaxy Tab, and H-P Slate
  • Cannibalization of other products due to Tablet momentum
  • iPad Satisfaction Ratings
  • Wireless service providers future iPad buyers plan on using - Verizon vs. AT&T;
  • Leading home entertainment retailers including Amazon (AMZN), Best Buy (BBY), Costco (COST), and Wal-Mart (WMT), among others
  • e-Reader market demand – including a close look at the iPad vs. Amazon Kindle
  • Types of content being read on an Amazon Kindle compared to Apple iPad
  • Outlook for overall Holiday Spending

Companies in the Report:

AMAZON (AMZN), APPLE (AAPL), BEST BUY (BBY), COSTCO (COST), DELL (DELL), HEWLETT-PACKARD (HPQ), RESEARCH IN MOTION (RIMM), WAL-MART (WMT)

The complete Consumer Electronics Report is available here.



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