A new ChangeWave consumer survey shows exceptionally strong interest in an Apple “iWatch” device – driven in large part by Apple’s track record of delivering ultra-convenient, easy to use, innovative products with a perceived ‘cool factor.’

The survey of 1,713 primarily North American respondents was conducted March 4-19. ChangeWave Research is a service of 451 Research. Report details include:

Report details include:

• Growth Trends: Overall Smart Phone Market
• Competition between Apple (AAPL), Samsung, BlackBerry (BBRY), Google (GOOG), Microsoft (MSFT), Motorola (MMI), Nokia (NOK) and HTC, among others
• A Close-up Look at Planned Purchasing of Samsung and BlackBerry Smart Phones
• Consumer Interest in Bigger Screens, Split-Screen Functionality, and NFC Mobile Payments

The complete report is available here.