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Consumer Tablet, PC and Ultrabook Demand Trends
Competition Ramps Up in Consumer Tablet Market

The competition continues to heat up in the consumer tablet market, as Samsung, Microsoft, Amazon and Google battle it out to challenge Apple’s still dominant position.

Many of the same manufacturers are also competing in the PC market, and are looking to Windows 8 and Ultrabooks to help drive demand.

This report focuses on consumer tablet and PC demand over the next 90 days, along with planned purchases of Ultrabooks. A total of 2,465 primarily North American consumers participated in the February survey. ChangeWave Research is a service of 451 Research.

Report details include:

  • Tablet Competition between Microsoft Surface, Apple iPad, Google Nexus, Amazon Kindle Fire HD and Samsung Galaxy, among others
  • Tablet Customer Satisfaction Ratings
  • Planned Tablet Buyer Preferences
  • A Close Look at the Microsoft Surface
  • Consumer PC Demand – Apple vs. Hewlett Packard vs Lenovo vs. Dell
  • Windows 8 OS Adoption Rates
  • Ultrabook Planned Buying: Next 90 Days

The complete report is available here.



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