March 13, 2012

BETHESDA, MD – A recent ChangeWave Research survey of 1,604 business IT buyers shows the new iPad is already having a powerful impact on the corporate tablet market.  ChangeWave Research is a service of 451 Research.  

Going forward, better than one-in-five companies (22%) say they’ll be purchasing tablets for their employees during 2nd Quarter 2012, and the percentage reporting they’ll buy Apple iPads has jumped to the highest level of corporate iPad demand ever seen in a ChangeWave survey.

A total of 84% of companies planning to buy tablets next quarter now say they’ll purchase iPads – a 7-pt leap since the previous survey.

The impending release of the new iPad is also having an impact on business purchases of tablets made by other manufacturers. The ChangeWave survey shows an across-the-board decline in next quarter buying of tablets from other manufacturers.

Who is the manufacturer of the Tablets your company is planning on buying?

Among the competitors, Samsung (8%) is down 2-pts and continues to remain a distant second in planned tablet buying.

Other tablet manufacturers showing a decline in corporate tablet share since the previous survey include H-P (4%; down 1-pt), Asus (3%; down 1-pt), Dell (3%; down 2-pts), and RIM/Blackberry (3%; down 2-pts).

Corporate Tablets and Wireless Providers 

ChangeWave also asked respondents from companies planning to buy tablets next quarter which wireless service – if any – their company will be using.

AT&T (30%; up 1-pt) and Verizon (29%; up 1-pt) are in a near dead heat as the top choice for wireless service among companies buying tablets, while Sprint (4%; unchanged) remains a distant third.

The complete ChangeWave report is available here.

**Note that ChangeWave also offers this report as part of a quarterly subscription series available for purchase.

About ChangeWave Research
ChangeWave Research, a service of 451 Research, is a survey research firm that identifies and quantifies change in consumer spending & electronics trends, telecom trends, and corporate buying & business trends. This is accomplished through a weekly series of large sample surveys to its network of 25,000 accredited business and technology professionals, and early-adopter consumers, working in more than 20 industries. To learn more visit www.changewaveresearch.com.

About 451 Research
451 Research, a division of The 451 Group, is a leading global analyst and data company focused on the business of enterprise IT innovation. Clients of 451 Research – at end-user, service-provider, vendor, and investor organizations – rely on 451 Research's insight through a range of syndicated research and advisory services to support both strategic and tactical decision-making. For additional information on 451 Research, go to: 451research.com.