Alternatives to the traditional TV subscription model are drawing increased consumer interest and scrutiny, according to a recent ChangeWave Research survey. ChangeWave is a service of 451 Research.

Along with a rise in both current and planned consumer cord cutting behavior (i.e., canceling traditional home TV service), the survey shows broad interest in a range of alternative TV offerings – including feature-rich Google and Apple High-Def Smart TV sets if they were to go on sale.

The January 26 – February 2 survey of 1,324 consumers also looked at the battle between free and paid Internet Video Providers, along with which Internet Connected Devices have the most momentum.

Report details include:

• A Look at 'Cord Cutting' Trends Among Consumers – including satisfaction levels with alternative options
• Competition Between Free and Paid Alternative Content Providers: Netflix, Hulu, iTunes, Amazon, YouTube, TV Network Websites, etc.
• Google vs. Apple: The Coming Battle in High Def Smart TVs
• Comparison of Pre-Launch Demand: Apple HD TV vs. Apple iPad vs. Apple Intel Mac
• Internet-Connected Devices – the Battle for Market Share
• Top Mobile App Features from TV Service Providers
• Interest in A-La-Carte TV Programming

The complete Alternative TV Trends Report is available here.