Consumer Tablets and eReaders - 90 Day Outlook
Despite Competition iPad Tightens Grip on Tablet Market;
Amazon and Apple Slug it Out Among eReaders

June 1, 2011

Several high profile releases of tablet devices have occurred in recent months, including the Motorola Xoom and BlackBerry PlayBook. But how much traction are these new tablets having among consumers? And what impact are they having on consumer demand for the Apple iPad?

To find out, ChangeWave surveyed 3,095 consumers on tablet buying trends – including overall demand, customer satisfaction levels, and the threat tablets may be posing to other electronic devices.

The May 2-13 survey also looked at the eReader market and the growing competition between the Amazon Kindle, the Barnes and Noble Nook, and the iPad.

Report details include:

  • Current and future demand trends for overall tablet market and Apple iPad
  • Market share competition between iPad (AAPL), Motorola (MMI) Xoom, Research in Motion (RIMM) PlayBook, and Samsung Galaxy Tab, among others
  • Cannibalization of other products due to Tablet momentum
  • iPad Satisfaction Ratings vs. Other Tablets
  • Current and future eReader demand trends - iPad vs. Amazon (AMZN) Kindle vs. Barnes and Noble (BKS) Nook
  • eReader Satisfaction Ratings
  • Most important eReader features
  • Types of content being read on Kindle vs. iPad
  • Battle between Online Bookstores: Kindle Bookstore, iBookstore, and Barnes and Noble

Companies in the Report:

APPLE INC. (AAPL), AMAZON (AMZN), BARNES & NOBLE (BKS), GOOGLE (GOOG), MICROSOFT (MSFT), MOTOROLA (MMI), RESEARCH IN MOTION (RIMM), Samsung

The complete Consumer Tablets and eReaders Report is available here.



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