ChangeWave Consumer Electronics Trends: Tablets, PCs and eReaders
Amazon Fires at Apple as Tablet Demand Soars for the Holidays

November 17, 2011

It's the most explosive development in the tablet market since the release of the original iPad. The launch of the Amazon Kindle Fire represents a major shot across the bow at Apple, according to a new ChangeWave survey of primarily North American consumers. Until now Apple has almost completely dominated the tablet space, rolling past competitors. No more.

Besides tablets, the November 1-13 survey of 3,043 consumers looks at the latest demand trends in PCs and eReaders. ChangeWave Research is a division of The 451 Group.

Report details include:

  • Current and future demand trends for overall tablet market
  • Impact of Amazon Kindle Fire (AMZN) release on Apple iPad (AAPL) and other tablets
  • Market share competition between iPad, Fire, Motorola (MMI) Xoom, Research in Motion (RIMM) PlayBook, and Samsung Galaxy Tab, among others
  • Cannibalization of other products due to tablet momentum
  • iPad Satisfaction Ratings vs. Other Tablets
  • Current and future eReader demand trends – iPad vs. Kindle vs. Barnes and Noble (BKS) Nook
  • Consumer PC Demand: Dell (DELL), Hewlett-Packard (HPQ) and Apple – next 90 days
  • Most popular Apple Mac models

Companies in the Report:

Amazon (AMZN), Apple (AAPL), Barnes and Noble (BKS), Dell (DELL), Motorola (MMI), Hewlett-Packard (HPQ), Research in Motion (RIMM), Samsung

The complete Consumer Tablets, PCs and eReaders Report is available here.



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