New Smart Phone Owners Survey
Windows Phone 7 Owners Weigh in on the New Microsoft OS

February 4, 2011

In November Microsoft released Windows Phone 7 – the long awaited version of their new mobile operating system.

Our ChangeWave smart phone surveys have consistently shown mobile OS preferences to be a key driver of smart phone demand. But is Windows Phone 7 performing up to new owners' expectations?

A just completed ChangeWave survey of 53 Windows Phone 7 smart phone owners took a close-up look to find out. The survey was conducted January 20 - February 2, 2011.

Report details include:

  • Operating System Satisfaction Ratings
  • Comparison of Customer Satisfaction – Apple iOS vs. Google Android vs. Windows Phone 7 vs. RIM OS
  • Importance of OS in Purchase Decision
  • Importance of OS by Manufacturer – Samsung, HTC, Motorola, Apple, RIM
  • Key Likes and Dislikes for Windows Phone 7 OS
  • Satisfaction Levels with Smart Phones Running Windows Phone 7
  • Likelihood of Returning
  • Impact of Verizon iPhone on Windows Phone 7
  • A Look at Phantom Data Issues

Companies in the Report:

APPLE (AAPL), GOOGLE (GOOG), MICROSOFT (MSFT), MOTOROLA (MOT), RESEARCH IN MOTION (RIMM), VERIZON (VZ), HTC, SAMSUNG

The complete New Smart Phone Owner Report is available here.

*NOTE: ChangeWave's New Smart Phone Owner survey is conducted quarterly, and the full series of four reports is available here.



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