Consumer Smart Phones: 90 Day Outlook
New Survey Looks at Shifts in Consumer Smart Phone Demand

Now that the Apple iPhone 4S has been on sale for nearly six months, what shifts are occurring in demand for smart phones among consumers? A ChangeWave survey of 4,413 consumers has taken a close-up look at smart phone demand going forward, along with other industry trends.

The March 20 – 26 survey also looked at the potential demand for a next generation Apple iPhone (i.e., the iPhone 5) that is expected to be released later this year. ChangeWave Research is a service of 451 Research.

We note that the survey is primarily North American, with 87% of respondents from the U.S.

Report details include:

  • Competition between Apple (AAPL), Motorola (MMI), Research In Motion (RIMM), Google (GOOG), Microsoft (MSFT), Samsung and HTC, among others
  • Growth Trends: Overall Smart Phone Market
  • Planned Buying Trends by Operating System – biggest winners and losers
  • Customer Satisfaction Ratings by Manufacturer and Mobile OS
  • Consumer Demand for Apple "iPhone 5" – Including a Comparison of iPhone Owners vs. Non-iPhone Owners
  • Importance of 4G Capability on Purchase Decisions
  • Money Spent on Mobile Apps – Next 90 Days: Apple vs. Android
  • Close-up look at In-Store Usage of Smart Phones
  • Consumer Interest in Mobile Payments and Waterproofing Technology

The Complete Consumer Smart Phones: 90 Day Outlook Report is available here.



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