Consumer Smart Phones: 90 Day Outlook
Galaxy S5 Sparks Leap for Samsung; Next Gen iPhone Also Generating Strong Interest

ChangeWave’s latest smart phone survey shows a surge in planned buying for Samsung, driven by the April Galaxy S5 release. Along with the Samsung leap, interest in phablet devices has climbed to a new all-time high.

The March 12 – 28 survey of 4,109 consumers takes a close-up look at the latest smart phone trends – including customer satisfaction, OS preferences, and future demand. The survey also looks at interest in the next generation iPhone expected to be released later this year.

We note that this survey focuses primarily on the North American smart phone market – with 87% of respondents from the U.S. ChangeWave Research is a service of 451 Research.

Report details include:

  • Growth Trends: Overall Smart Phone Market
  • Competition between Apple, Samsung, BlackBerry, Google, Microsoft, Motorola, Nokia and HTC, among others
  • Overall Smart Phone and OS Satisfaction
  • Planned Buying Trends by Operating System
  • Consumer Interest in Bigger Screen Smart Phones
  • A Look into the Cannibalization of Tablets
  • Advance Interest in Apple “iPhone 6”
  • Mobile Payment App Usage

The complete report is available here.



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