The battle between alternative streaming services and traditional TV providers rages on as the number of subscription options available to consumers continues to grow.

Not only are new streaming services launching at a rapid pace, but cable, satellite and fiber providers are getting in the mix with their own Over-the-Top (OTT) packages and skinny bundles that include streaming services.

Two recent ChangeWave surveys – completed in December – focused on the latest trends in the TV industry:

• An Alternative TV survey looked at trends in 'cord cutting’, the competition among streaming services, and the most popular streaming devices (n=1,211 North American respondents)
• A Traditional TV Service Provider survey on customer satisfaction, loyalty and future demand for cable, satellite and fiber-optic providers (n=4,324)

ChangeWave Research is a service of 451 Research.

Report details include:

• Current and Future Cord-Cutting Trends
• Competition Among Paid Alternative TV Providers – Current Use and Future Plans
• A Close-up Look at the Competition between Netflix and Amazon
• Battle of Streaming Players: Apple TV vs. Roku vs. Chromecast
• Market Share Competition between Traditional TV Providers
• Overall Customer Satisfaction Ratings by TV Provider
• Plans to Switch by TV Provider
• TV Providers Best Positioned for Market Share Gains

The complete report is available here.