Security of Mobile Payments
Better than one-in-three respondents say they consider mobile payments less secure than traditional credit cards, while only 24% think they’re more secure. Apple iOS users (34%) believe mobile payments to be More Secure than Android (18%), Windows Phone OS (14%) or BlackBerry OS (11%) users.
Preferred Data Plan
We recently found that Shared Data Plans (33%) are now the top choice for respondents planning to switch data plans – up a sizeable 7-pts since June. At the same time, Unlimited Plans (32%) continue to be in demand but are down 1-pt from previously.
Holiday Shopping Spending Plans
Our initial look at the consumer holiday shopping season shows consumers tightening their spending plans compared to last year. A total of 5% say they'll Spend More Money on holiday shopping this season and 17% Less – a net 4-pts worse than October 2014.
Most Important Smart Phone Features
Long Battery Life remains the most important feature for consumers when deciding on their smart phone purchase. Camera Quality comes in second, followed by Weight/Thickness. Resolution of the Display and Operating System are tied for fourth.
Interest in Skinny Bundles
Our recent surveys have found strong interest in ‘skinny bundles’ that include high-speed Internet, local broadcast channels, 1-2 premium channels (e.g., HBO, Showtime) and a free subscription to an alternative streaming service such as Netflix or Amazon Video. The results continue to be positive – with nearly half (48%) saying they’d be likely to leave their current provider to sign up.
ChangeWave Research, a service of 451 Research
Recent Research Reports
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Nov 19, 2015
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Demand for Mobile Pay Apps Remains Strong
Oct 30, 2015
Who's Winning the Wireless Battle?
Oct 22, 2015
Outlook Mixed Even as Spending Stabilizes and Confidence Improves
Oct 20, 2015
Demand for Latest iPhones Energizes Smart Phone Market
Oct 12, 2015
Skinny Bundles: A Game Changer for the TV Industry?
Oct 9, 2015
U.S. Consumer Spending Weakens as Confidence Continues to Slide
Sep 18, 2015
Growth Slows for U.S. Economy – Global Economic Conditions Taking a Toll
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Cloud Spending Remains Robust As Security Perceptions Improve
Sep 11, 2015