Consumer Tablets and eReaders – 90 Day Outlook
iPad Momentum Continues Even As Competition Intensifies

February 24, 2011

Since its release, the Apple iPad has remained the de facto standard by which competing tablets are measured. With the bar set high, can new tablets from Motorola, Research in Motion and a host of others successfully launch and compete?

To find out, ChangeWave surveyed 3,091 consumers on tablet demand and buying trends – including customer satisfaction, tablet cannibalization of other electronic devices, and consumer preference for wireless tablet services.

The Jan. 31 – Feb. 9 survey also looked at the Kindle vs. iPad vs. the Nook in the eReader market.

Report details include:

  • Current and future demand trends for overall tablet market and Apple iPad
  • Market share competition between iPad (AAPL), Motorola (MMI) Xoom, Research in Motion (RIMM) PlayBook, and Samsung Galaxy Tab, among others
  • Cannibalization of other products due to Tablet momentum
  • iPad Satisfaction Ratings
  • Preferred wireless providers among future iPad buyers - Verizon vs. AT&T;
  • Current and future eReader demand trends - iPad vs. Amazon (AMZN) Kindle vs. Barnes and Noble (BKS) Nook
  • eReader Satisfaction Ratings
  • Most important eReader features
  • Types of content being read on Kindle vs. iPad, and demand for The Daily iPad-only newspaper from News Corp.
  • Battle between Online Bookstores: Kindle Bookstore, iBookstore, and Barnes and Noble

Companies in the Report:

AMAZON (AMZN), APPLE (AAPL), AT&T; (T), BARNES & NOBLE (BKS), MOTOROLA (MOT), NEWS CORPORATION (NWS), RESEARCH IN MOTION (RIMM), VERIZON (VZ), SAMSUNG

The complete Consumer Tablets and eReaders Report is available here.



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