Consumer Smart Phones: 90 Day Outlook
Apple vs. Google Android – The Race for Market Supremacy

June 29, 2011

A new ChangeWave survey of 4,163 consumers has taken a fresh look at smart phone demand trends – including mobile OS and smart phone preferences going forward.

The June 6-15 survey focused on key comparisons between the Apple iOS and Google Android OS – including the impact of Apple's new iCloud service – along with the latest momentum trends for Motorola, Research in Motion and Samsung.

We note that this survey focuses primarily on the North American smart phone market – with the sample being 89% U.S. respondents and 11% outside the U.S.

Report details include:

  • Competition between Apple (AAPL), Motorola (MMI), Research In Motion (RIMM), Google (GOOG), Microsoft (MSFT), Samsung and HTC, among others
  • Customer Satisfaction Ratings by Manufacturer
  • Satisfaction Comparison: Apple vs. RIM BlackBerry – 4 Year Comparison
  • Planned Buying Trends by Operating System – biggest winners and losers
  • 3 Year Comparison of Android OS Demand vs. Apple iOS Demand
  • Customer Satisfaction Ratings by Mobile OS
  • Growth Trends: Overall Smart Phone Market
  • Impact of Apple iCloud Service and Planned Consumer Usage
  • Mobile Apps: Android OS vs. Apple iOS – comparison of money spent and number of apps downloaded in past 90 days

Companies in the Report:

APPLE (AAPL), GOOGLE (GOOG), MICROSOFT (MSFT), Motorola (MMI), RESEARCH IN MOTION (RIMM), HTC, Samsung

The complete Consumer Smart Phone Report is available here.

*NOTE: ChangeWave's Consumer Smart Phone survey is conducted quarterly, and the full series of four reports is available here.



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