Battle Among TV Service Providers
Latest Findings in the Race for TV Market Dominance

June 27, 2011

In the midst of a slowing consumer economy, ChangeWave conducted a survey of 2,677 U.S. and Canadian respondents in June to get an update on TV service provider trends – including customer satisfaction, loyalty, future demand and the issue of pricing.

The survey also focused on the use of mobile apps offered by TV providers for viewing and managing video content.

Report details include:

  • Market Share Competition between Verizon FiOS (VZ), AT&T; U-verse (T), DIRECTV (DTV), DISH Network (DISH), Bright House, Cablevision (CVC), Charter, Comcast (CMCSA), Cox and Time Warner (TWC)
  • Customer Satisfaction Ratings by Company and Type of Provider
  • Biggest Problems Experienced By Consumers at the Provider Level
  • Customer Loyalty and Churn Rates by Company and Provider Type
  • Primary Reasons Why Consumers Plan to Switch Providers
  • A Close Look at Price Sensitivity and Impact of Inflation
  • Companies Best Positioned for Market Share Gains
  • Consumer Use of TV Apps for Viewing and Managing Video

Companies in the Report:

AT&T; (T), CABLEVISION (CVC), COMCAST (CMCSA), DIRECTV (DTV), DISH NETWORK (DISH), TIME WARNER CABLE (TWC), VERIZON (VZ)

The complete TV Service Providers Report is available here.

*NOTE: ChangeWave's TV Service Providers survey is conducted quarterly, and the full series of four reports is available here.



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