Leading Television Trends for 2011
New Surveys Look at Home TV Service Providers and the Threat Posed by Alternative TV

January 20, 2011

The growth of internet-connected devices and alternative TV providers are generally considered a threat to the traditional television industry. But how big of an impact will they have on the overall TV landscape in 2011?

To find out, ChangeWave conducted two surveys in December. The first, completed Dec. 13, (n=2,682) asked U.S. and Canadian consumers about their home TV service providers – including customer satisfaction, brand loyalty and future demand for the major providers.

The second, completed Dec. 30 (n=1,375), focused on the growing trend among consumers towards TV 'cord cutting;' the consumption of alternative TV content from non-traditional providers such as Netflix, iTunes and Hulu; and the use of Internet-connected devices made by competitors like Apple, Google, Roku, Boxee and others.

Report details include:

  • Market Share Competition between Verizon FiOS (VZ), AT&T; U-verse (T), DIRECTV (DTV), DISH Network (DISH), Bright House, Cablevision (CVC), Charter, Comcast (CMCSA), Cox and Time Warner (TWC)
  • Customer Satisfaction Ratings by Company
  • Biggest Problems Experienced By Consumers at the Provider Level
  • Customer Loyalty and Churn Rates by Company and Provider Type
  • Primary Reasons Why Consumers Plan to Switch Providers
  • Companies Best Positioned for Market Share Gains
  • A Look at 'Cord Cutting' Trends Among Consumers
  • Types of TV and Alternative Content Watched by Cord Cutters vs. Non-Cord Cutters
  • Competition Between Alternative Content Providers: Netflix, Hulu, iTunes, YouTube, TV Network Websites
  • Internet-Connected Devices – the Battle for Market Share: Apple TV, Google TV, Tablets, Roku, Boxee

Companies in the Report:

APPLE (AAPL), AT&T; (T), CABLEVISION (CVC), COMCAST (CMCSA), DIRECTV (DTV), DISH NETWORK (DISH), GOOGLE (GOOG), NETFLIX (NFLX), TIME WARNER CABLE (TWC), VERIZON (VZ)

The complete TV Service Provider Trends Report is available here.

*NOTE: ChangeWave's TV Service Provider survey is conducted quarterly, and the full series of four reports is available here.



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