January 20, 2011
The growth of internet-connected devices and alternative TV providers are generally considered a threat to the traditional television industry. But how big of an impact will they have on the overall TV landscape in 2011? To find out, ChangeWave conducted two surveys in December. The first, completed Dec. 13, (n=2,682) asked U.S. and Canadian consumers about their home TV service providers – including customer satisfaction, brand loyalty and future demand for the major providers. The second, completed Dec. 30 (n=1,375), focused on the growing trend among consumers towards TV 'cord cutting;' the consumption of alternative TV content from non-traditional providers such as Netflix, iTunes and Hulu; and the use of Internet-connected devices made by competitors like Apple, Google, Roku, Boxee and others. Report details include:
Companies in the Report: APPLE (AAPL), AT&T; (T), CABLEVISION (CVC), COMCAST (CMCSA), DIRECTV (DTV), DISH NETWORK (DISH), GOOGLE (GOOG), NETFLIX (NFLX), TIME WARNER CABLE (TWC), VERIZON (VZ) The complete TV Service Provider Trends Report is available here. *NOTE: ChangeWave's TV Service Provider survey is conducted quarterly, and the full series of four reports is available here. |