TV Service Provider Trends
The Battle Among Traditional Providers

December 22, 2011

The war between Cable, Fiber-Optic and Satellite TV providers is being fought on both the traditional battlefield and an alternative front that includes a host of other companies like Amazon, Apple, Netflix and Google.

This ChangeWave Research report focuses on the battle among traditional TV providers, while a January 2012 ChangeWave survey report will delve into the growing threat posed by alternative TV providers. ChangeWave Research is a service of 451 Research.

A total of 2,443 U.S. and Canadian respondents were surveyed during December on a range of traditional TV service provider issues, including customer satisfaction, loyalty and future demand trends.

Report details include:

  • Market Share Competition between Verizon FiOS (VZ), AT&T; U-verse (T), DIRECTV (DTV), DISH Network (DISH), Bright House, Cablevision (CVC), Charter, Comcast (CMCSA), Cox and Time Warner (TWC)
  • Customer Satisfaction Ratings by Company and Type of Provider
  • Biggest Problems Experienced By Consumers at the Provider Level
  • Customer Loyalty and Churn Rates by Company and Provider Type
  • Primary Reasons Why Consumers Plan to Switch Providers
  • A Close Look at Price Sensitivity
  • Companies Best Positioned for Market Share Gains

Companies in the Report:

AT&T; (T), Bright House, Cablevision (CVC), Charter, Comcast (CMCSA), DIRECTV (DTV), DISH Network (DISH), Time Warner (TWC), Verizon (VZ) and Cox

The complete TV Service Provider Trends Report is available here.



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