Consumer Smart Phones: 90 Day Outlook
Apple and Samsung Battle for Dominance

A ChangeWave survey of 3,942 consumers has taken a fresh look at smart phone industry trends – including customer satisfaction, OS preferences and future demand. As Samsung and Apple battle for dominance, are other manufacturers posing a competitive threat?

The June 20 - July 3 survey also looks at the growing consumer demand for ‘phablets’, along with the potential interest for a next generation iPhone and other Apple products expected to be released later this year.

We note that this survey focuses primarily on the North American smart phone market – with 87% of respondents from the U.S. ChangeWave Research is a service of 451 Research.

Report details include:

  • Growth Trends: Overall Smart Phone Market
  • Competition between Apple (AAPL), Samsung, BlackBerry (BBRY), Google (GOOG), Microsoft (MSFT), Motorola (MMI), Nokia (NOK) and HTC, among others
  • Overall Smart Phone and OS Satisfaction
  • Planned Buying Trends by Operating System
  • Consumer Interest in Bigger Screens, Importance of OS Consistency, and Usage Among ‘Phablet’ Owners
  • Impact of iTunes Radio and iOS 7 Announcment
  • Advanced Demand for Apple “iPhone 5s”

The complete report is available here.



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