Consumer Smart Phones: 90 Day Outlook
iPhone Demand Still Strong Even as Samsung Regains Momentum
ChangeWave’s December consumer smart phone survey shows overall buying plans settling back after the explosive surge caused by the iPhone 6 and 6 Plus launches in September. Our December 9-31 survey of 4,126 primarily North American consumers took a close up look at smart phone industry trends, and finds Apple demand remains strong even as Samsung regains some of its momentum after taking a hit last quarter. The survey also focused on phablets, OS preferences, and customer satisfaction, along with an update on Apple Pay and the mobile payment market. ChangeWave Research is a service of 451 Research. Report details include:
The complete report is available here. |