TV Service Provider Trends
New Alternatives Disrupting Traditional TV Market

The number of streaming video services and devices has exploded over the past year. Traditional TV providers and broadcast networks are responding to mounting pressure due to these alternatives with consumer offerings of their own.

This report presents the results of two December ChangeWave surveys that looked at the latest trends driving the TV industry:

  • An Alternative TV survey on the competition between Netflix, Amazon, iTunes and Hulu Plus, as well as the most popular streaming devices and 'cord cutting’ trends (n=1,170 North American respondents).
  • A TV Service Provider survey that focused on traditional cable, satellite and fiber-optic TV – including customer satisfaction, loyalty and future demand (n=4,228).

ChangeWave Research is a service of 451 Research.

Report details include:

  • Customer Satisfaction Ratings by Company
  • Market Share Competition between Verizon FiOS, AT&T U-verse, DIRECTV, DISH Network, Bright House, Cablevision, Charter, Comcast, Cox and Time Warner
  • Customer Loyalty and Churn Rates by Company
  • Primary Reasons Why Consumers Plan to Switch Providers
  • Companies Best Positioned for Market Share Gains
  • Competition Among Paid Alternative TV Providers, including Netflix, Amazon Instant Video, iTunes and Hulu Plus
  • Consumer Reactions to New Streaming TV Options
  • A Look at Streaming Devices: Apple TV vs. Chromecast vs. Roku

The complete report is available here.



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