Wireless Service Provider Survey Reports
Consumers React to Latest Promotions from T-Mobile and Sprint

ChangeWave’s latest Wireless survey took a close-up look at consumer reactions to new wireless promotions – including T-Mobile’s “Data Stash” program and Sprint’s “Cut Your Bill in Half” offer.

The December survey of 4,126 consumers also looked at the emerging market for wireless connectivity in automobiles, as well as customer satisfaction, loyalty and future demand trends for the major providers. ChangeWave Research is a service of 451 Research.

Report details include:

  • Consumer Interest in New Wireless Subscription Options and Promotions
  • Customer Satisfaction Ratings by Wireless Provider: Verizon, AT&T, Sprint/Nextel, and T-Mobile
  • Key Factors When Choosing a Wireless Provider
  • A Look at Data Plan Trends: Unlimited, Tiered and Shared
  • Wireless Provider Churn Rates
  • Most Important Reasons for Switching Providers
  • Dropped Call Ratings
  • Rising Interest for In-Car Wireless Connectivity
  • Satisfaction with Prepaid Phones

The complete report is available here.



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