August Consumer Spending Report
U.S. Consumer Spending Heads South in August

August 11, 2011

ChangeWave's August consumer survey shows a continued deterioration in U.S. consumer spending going forward with no signs yet of a bottom. ChangeWave Research is a division of The 451 Group.

The August 1-11 survey of 2,517 consumers also shows a major drop in consumer sentiment and expectations – but surprisingly it's not because of reduced income or heightened job loss fears on the part of consumers.

In one of the few clear positives of the survey, two retailers appear set to outperform going forward – with both hitting new highs in the home entertainment market, even as other major retailers appear likely to struggle.

Report details include:

  • Consumer Spending Behavioral Forecasts – Past 4 Years Comparison
  • Changes in Overall U.S. Consumer Spending By Household Income
  • Consumer Spending on Electronics, Restaurants, Travel/Vacation, Autos, and other categories
  • Next 90-day spending projections for several major retailers including Amazon (AMZN), Apple (AAPL), Best Buy (BBY), Costco (COST), JC Penney (JCP), Macys (M), Nordstrom (JWN), Target (TGT) and Walmart (WMT)
  • Changes in Consumer Sentiment and Expectations
  • Underlying Reasons for the Economic Downturn – including impact of U.S. credit downgrade and debt reduction package on planned spending
  • A Look at Back To School Spending

Companies in the Report:

AMAZON (AMZN), APPLE (AAPL), BEST BUY (BBY), COSTCO (COST), J.C. PENNEY (JCP), MACY'S (M), NORDSTROM (JWN), TARGET (TGT), WAL-MART (WMT)

The complete August Consumer Spending Report is available here.



footer