In early October Apple unveiled the new iPhone 4S, featuring their latest iOS 5 operating system. This report presents the results of two new ChangeWave surveys on consumer demand trends within the rapidly changing smart phone market:

• A late September survey of 4,130 consumers, completed just days before the Apple iPhone 4S announcement and focused on overall smart phone demand.
• A follow-up survey of 1,527 consumers, begun immediately after Apple's announcement, which looked specifically at demand for the iPhone 4S.

The results show an explosive leap occurring in overall smart phone demand, triggered by a major surge in consumer intentions to buy a new Apple iPhone. The survey findings also look at the demand for other smart phone manufacturers, along with consumer preference for mobile operating systems. ChangeWave Research is a division of The 451 Group.

We note that the survey samples are primarily North American, with 89% in the U.S. market.

Report details include:

• Impact of iPhone 4S Announcement
• Wireless Service Provider Preferences among iPhone 4S Buyers – AT&T; (T) vs. Verizon (VZ) vs. Sprint (S)
• Most Popular iPhone 4S Models
• Competition between Apple (AAPL), Motorola (MMI), Research In Motion (RIMM), Google (GOOG), Microsoft (MSFT), Samsung and HTC, among others
• Growth Trends: Overall Smart Phone Market
• Impact of Apple iCloud Service and Planned Consumer Usage – Apple Product Owners vs. Non-Owners
• Planned Buying Trends by Operating System – biggest winners and losers
• Customer Satisfaction Ratings by Manufacturer and Mobile OS
• A Look at Demand for Motorola Droid Bionic 4G and Impact of Google Acquisition

Companies in the Report:

APPLE (AAPL), AT&T; (T), GOOGLE (GOOG), MICROSOFT (MSFT), Motorola (MMI), RESEARCH IN MOTION (RIMM), SONY (SNE), SPRINT (S), VERIZON (VZ), HTC, LG, NOKIA, Samsung

The complete Consumer Smart Phone Report is available here.

*NOTE: ChangeWave's Consumer Smart Phone survey is conducted quarterly, and the full series of four reports is available here.