Wireless Service Provider Market Trends
iPhone 4S, Tiered Data Plans and 4G Reshaping the Landscape Going Forward

October 24, 2011

Several developments have combined to reshape the wireless service provider industry during 2011 including the introduction of tiered-pricing plans, 4G Speeds, the Verizon iPhone, and most recently the Apple iPhone 4S.

To better understand the impact of these changes and where the industry is headed going forward, ChangeWave recently conducted a survey of 4,130 consumers on wireless service provider trends – including future demand, dropped call rates, and customer satisfaction. ChangeWave is a division of The 451 Group.

The September 19-27 survey also looked at consumer reaction to proposed mega-mergers between AT&T; and T-Mobile, and Google and Motorola Mobility.

Report details include:

  • Market Share Competition Among the Major Providers: Verizon (VZ), AT&T; (T), Sprint/Nextel (S), and T-Mobile
  • Customer Satisfaction Ratings by Wireless Provider
  • Dropped Call Rates – Past 90 Days by Company
  • Verizon vs. AT&T;: Comparison of Dropped Call Rates – Past 2 Years
  • Customer Loyalty and Churn Rates
  • Most Important Reasons for Switching Providers
  • Wireless Providers Best Positioned to Gain New Customers
  • Most Preferred Providers Among Future iPhone 4S Buyers – AT&T; vs. Verizon vs. Sprint
  • Consumer Reaction to AT&T;/T-Mobile and Google/Motorola Mergers
  • Importance of Data Plan and 4G Speed in Purchase Decision
  • AT&T; iPhone 4 Owners vs. Verizon iPhone 4 Owners – A Comparison

Plus Corporate Trends for the Major Wireless Service Providers:

  • Current Corporate Market Share
  • Corporate Customer Satisfaction
  • Likelihood of Companies Switching in Next 6 Months

Companies in the Report:

AT&T; (T), APPLE (AAPL), GOOGLE (GOOG), Motorola (MMI), SPRINT NEXTEL (S), VERIZON (VZ)

The complete Wireless Service Provider Report is available here.

*NOTE: ChangeWave's Wireless Service Provider survey is conducted quarterly, and the full series of four reports is available here.

footer