TV Service Provider Trends
Mobile Apps Boost Customer Loyalty for Service Providers

October 3, 2011

A recent ChangeWave survey on Alternative TV Trends showed traditional service providers face an emerging threat from a growing list of companies including Amazon, Google, Netflix and Apple. In response, traditional TV providers are offering new services to their subscribers – including mobile apps that enable them to view and manage video on their smart phones and tablet devices.

Using such Apps, subscribers can now watch live and On-Demand content via their smart phone/tablet, manage DVRs, and perform TV remote functions among other things.

During September, ChangeWave surveyed 2,520 U.S. and Canadian respondents on their traditional TV providers, including customer satisfaction and future demand trends. The survey also looked at the use of TV apps and their impact on customer retention and loyalty. ChangeWave Research is a division of The 451 Group.

Report details include:

  • Market Share Competition between Verizon FiOS (VZ), AT&T; U-verse (T), DIRECTV (DTV), DISH Network (DISH), Bright House, Cablevision (CVC), Charter, Comcast (CMCSA), Cox and Time Warner (TWC)
  • Consumer Use of TV Apps – including impact on customer loyalty
  • Customer Satisfaction Ratings by Company and Type of Provider
  • Biggest Problems Experienced By Consumers at the Provider Level
  • Customer Loyalty and Churn Rates by Company and Provider Type
  • Primary Reasons Why Consumers Plan to Switch Providers
  • A Close Look at Price Sensitivity and Impact of Inflation
  • Companies Best Positioned for Market Share Gains
  • A Look at the HBO GO Service

Companies in the Report:

AT&T; INC. (T), CABLEVISION (CVC), COMCAST (CMCSA), DIRECTV (DTV), DISH NETWORK (DISH), TIME WARNER (TWC), VERIZON (VZ)

The complete TV Service Provider Trends Report is available here.

*NOTE: ChangeWave's TV Service Provider survey is conducted quarterly, and the full series of four reports is available here.

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