Consumer Tablets, PCs and eReaders: 90 Day Outlook
Tablets Stay Hot even as PC Market Continues to Tighten

August 23, 2011

The tablet market has grown exponentially over the past 18 months, cannibalizing a growing portion of consumer PC sales in the process.

An August 1-12 ChangeWave survey of 2,969 respondents has looked at the latest trends in consumer PCs and tablets – including customer satisfaction, future demand, and competition among manufacturers to cut Apple's (AAPL) commanding share of the tablet market. ChangeWave Research is a division of The 451 Group.

The new survey also took a close-up look at the eReader market.

Report details include:

  • Current and future demand trends for overall tablet market and Apple iPad
  • Market share competition between iPad (AAPL), Motorola (MMI) Xoom, Research in Motion (RIMM) PlayBook, and Samsung Galaxy Tab, among others
  • Cannibalization of other products due to Tablet momentum
  • iPad Satisfaction Ratings vs. Other Tablets
  • Current and future eReader demand trends - iPad vs. Amazon (AMZN) Kindle vs. Barnes and Noble (BKS) Nook
  • eReader Satisfaction Ratings
  • Battle between Online Bookstores: Kindle Bookstore, iBookstore, and Barnes and Noble
  • Consumer PC Demand: Market share competition among major PC manufacturers – next 90 days
  • Most popular Apple computer models
  • Changes in planned buying for PCs and Netbooks

Companies in the Report:

AMAZON (AMZN), APPLE (AAPL), BARNES & NOBLE (BKS), DELL (DELL), HEWLETT-PACKARD (HPQ), MOTOROLA (MMI), RESEARCH IN MOTION (RIMM), HTC, LENOVO, Samsung

The complete Consumer Tablets, PCs and eReaders Report is available here.



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