Consumer Tablet and PC Demand Trends
Tablet Buying Improves - But Falls Short of Previous Holiday Seasons

ChangeWave’s latest survey takes a close-up look at overall consumer tablet demand ahead of the holiday shopping season, including the impact of new Apple, Amazon and Google releases on purchase intentions.

The November survey of 2,398 primarily North American consumers focused on next 90 day tablet buying plans, as well as customer satisfaction and the effect of “phablets” on the tablet market. The survey also looked at laptop and desktop purchasing. ChangeWave Research is a service of 451 Research.

Report details include:

  • Tablet Competition between Microsoft Surface, Apple iPad, Google Nexus, Amazon Kindle Fire HD and Samsung Galaxy, among others
  • Tablet Customer Satisfaction Ratings
  • Planned Tablet Buyer Preferences
  • Consumer PC Demand – Apple vs. Hewlett Packard vs Lenovo vs. Dell
  • Influence of Work OS on Next PC Purchase
  • Wireless Service Provider Preferences for Tablets

The complete report is available here.



footer