ChangeWave's latest TV Service Providers report focused on the battle between traditional TV providers, but a new ChangeWave survey shows the Alternative TV industry is becoming a growing threat to the traditional TV model.

The June ChangeWave survey shows the trend among consumers towards TV 'Cord Cutting' is continuing, with a small but significant group opting to go instead with alternative TV options. The survey also focused on the scramble among free and paid Internet video/ TV providers to take advantage of these alternative trends – along with the Internet-connected devices garnering the most demand among consumers. A total of 1,309 consumers participated in the June 17-27, 2011 survey.

Report details include:

• A Look at 'Cord Cutting' Trends Among Consumers – including satisfaction levels with alternative options
• Types of TV and Alternative Content Watched by Cord Cutters vs. Non-Cord Cutters
• Competition Between Free and Paid Alternative Content Providers: Netflix, Hulu, iTunes, Amazon Instant Video, YouTube, TV Network Websites, etc.
• Internet-Connected Devices – the Battle for Market Share: Apple TV, Google TV, Tablets, Roku, etc.

Companies in the Report:

AMAZON (AMZN), APPLE (AAPL), GOOGLE (GOOG), NETFLIX (NFLX)

The complete Alternative TV Trends Report is available here.